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Brand Ambassador Agreement template
Brand Ambassador Agreement sample


What is Brand Ambassador Agreement?

Brand Ambassador Agreement A Brand Ambassador Agreement outlines terms for brand ambassadorships, specifying ambassador obligations, compensation, exclusivity, and termination conditions.



Sample template:



Brand Ambassador Agreement


This Brand Ambassador Agreement (the "Agreement") is entered into as of [Date] by and between LunaTech Gadgets, a company incorporated under the laws of the United States ("Company"), and Emily Collins ("Brand Ambassador" or "Ambassador"). Collectively, the parties shall be referred to as the "Parties," and each, a "Party."

1. Ambassador Obligations

1.1. Promotion of Company Products


The Brand Ambassador agrees to actively promote the Company's products (the "Products") within the United States on their social media platforms and other marketing channels, in full compliance with applicable laws, and adhering to guidelines provided by the Company.



1.2. Content Creation and Approvals


The Brand Ambassador shall create and provide the Company with original content (including but not limited to images, videos, and text) that displays or incorporates the Products ("Content"). All Content must be pre-approved by the Company before being published or shared.



1.3. Ethical Conduct


The Brand Ambassador shall always represent the Company with integrity and professionalism, and ensure that their conduct does not tarnish the image or reputation of the Company or its Products. Ambassador shall not engage in false or deceptive statements or unsubstantiated claims regarding the Products.



2. Compensation

2.1. Fee Structure


Subject to the terms and conditions of this Agreement, the Company shall pay the Brand Ambassador a fixed fee per content post, or a percentage (%) commission on sales generated through unique referral links provided by the Company. The specific fee or commission rate shall be determined and agreed upon in writing between the Parties as an Addendum to this Agreement.



2.2. Payment Terms


Payments shall be made within thirty (30) days after the end of each calendar month, subject to the Brand Ambassador's fulfillment of their obligations under this Agreement and submission of required documentation for payment.



3. Exclusivity

The Brand Ambassador agrees not to represent, promote, or endorse any competing products or brands during the Term of this Agreement. The Brand Ambassador shall not, without the Company's prior written consent, disclose or use Confidential Information (defined below) other than for the benefit of the Company. For clarity, "Confidential Information" shall include any non-public information, whether marked as confidential or not, disclosed to, received by, or accessible to the Brand Ambassador in connection with this Agreement.



4. Termination

4.1. Termination for Convenience


Either Party may terminate this Agreement for any reason or no reason, upon thirty (30) days' prior written notice to the other Party.



4.2. Termination for Breach


If either Party materially breaches this Agreement, the non-breaching Party may terminate this Agreement upon ten (10) days' written notice to the breaching Party, unless the breach is cured within such notice period.



4.3. Termination for Bankruptcy or Insolvency


Either Party may terminate this Agreement immediately upon written notice to the other Party in the event of filing or commencement of a voluntary or involuntary bankruptcy, insolvency, or similar proceedings by or against such Party.



5. Intellectual Property

Upon payment by the Company under Section 2, all copyrights and other intellectual property rights in the Content created by the Brand Ambassador under this Agreement will vest in, and be assigned to, the Company. The Brand Ambassador hereby grants the Company a irrevocable, worldwide, royalty-free license to use, reproduce, distribute, and display the Content on any platform, media, or format.



6. Governing Law and Dispute Resolution

This Agreement shall be governed by, interpreted, and enforced under the laws of the United States. Any disputes arising out of or related to this Agreement shall be resolved through good faith negotiations or, if necessary, by final and binding arbitration administered by the American Arbitration Association and conducted in the English language. The prevailing Party in any dispute or arbitration shall be entitled to recover its reasonable attorneys' fees and costs.



7. Miscellaneous

7.1. Entire Agreement


This Agreement represents the entire understanding and agreement between the Parties, and supersedes any and all previous agreements, discussions, or understandings, whether oral or written. No modifications to this Agreement shall be binding unless in writing and signed by both Parties.



7.2. Severability


If any provision of this Agreement is found to be unenforceable or invalid, the other provisions shall remain in full force and effect. The Parties shall promptly negotiate a replacement provision that is valid and enforceable and most closely aligns with the Parties' original intent.



7.3. Notices


All notices required or permitted by this Agreement shall be in writing and delivered by email, personal delivery, or certified mail to the Parties' respective addresses as specified at the beginning of this Agreement or to such other address as a Party may designate by providing written notice to the other Party.



IN WITNESS WHEREOF, the Parties have executed this Agreement as of the date first written above.

LunaTech Gadgets Emily Collins
____________________________ ____________________________
[Authorized Representative] [Signature]
[Title] [Date]

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Sections of a Brand Ambassador Agreement


In this Brand Ambassador Agreement, you will see the following sections:

  1. Ambassador Obligations
  2. Compensation
  3. Exclusivity
  4. Termination
  5. Intellectual Property
  6. Governing Law and Dispute Resolution
  7. Miscellaneous


Summary of the sections:

  1. Ambassador Obligations : This section outlines the responsibilities of the Brand Ambassador, such as promoting the Company's products, creating content, and maintaining ethical conduct. Think of it as a job description for the Brand Ambassador.

  2. Compensation : This section explains how the Brand Ambassador will be paid, either through a fixed fee per content post or a commission on sales generated through referral links. It also covers payment terms. It's like the salary and payment details in a job contract.

  3. Exclusivity : This section states that the Brand Ambassador cannot promote competing products or brands during the agreement and must keep the Company's confidential information private. It's like a non-compete and confidentiality clause combined.

  4. Termination : This section outlines the different ways the agreement can be terminated, such as for convenience, breach, or bankruptcy. It's like the "break-up" rules for the business relationship.

  5. Intellectual Property : This section states that the Company will own the copyrights and other intellectual property rights in the content created by the Brand Ambassador. It also grants the Company a license to use the content. It's like the rules for who gets to keep and use the creative work produced during the agreement.

  6. Governing Law and Dispute Resolution : This section specifies that the agreement will be governed by the laws of the United States and that disputes will be resolved through negotiation or arbitration. It's like the rulebook and referee for any disagreements that may arise.

  7. Miscellaneous : This section covers various additional terms, such as the entire agreement, severability, and notices. It's like the "catch-all" for any other important details not covered in the previous sections.

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