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Co Marketing Agreement template
Co Marketing Agreement sample


What is Co Marketing Agreement?

Co Marketing Agreement An agreement between companies to collaborate on marketing efforts, sharing resources and strategies for mutual promotion.



Sample template:



Co-Marketing Agreement between MarketMasters Inc. and TechInnovate Solutions LLC


1. Definitions and Interpretation

1.1. Definitions


In this Agreement, unless the context otherwise requires, the following terms shall have the meanings set out below:
"Affiliates" means any entity controlled by, controlling, or under common control with a party;
"Agreement" means this Co-Marketing Agreement between MarketMasters Inc. and TechInnovate Solutions LLC;
"Collaborative Marketing Efforts" means joint marketing strategies, shared resources, shared responsibilities, and revenue-sharing arrangements;
"Effective Date" means the date of execution of this Agreement;
"Intellectual Property Rights" means patents, trademarks, service marks, copyrights, database rights, trade secrets, and any other intellectual property rights, whether registered or unregistered, arising under any jurisdiction;
"Marketing Campaigns" means any promotional or marketing activities undertaken by the parties pursuant to this Agreement;
"Parties" means MarketMasters Inc. and TechInnovate Solutions LLC, each being a "Party"; and
"Products" means the products and/or services offered by the parties to their respective customers.



2. Collaborative Marketing Efforts

2.1. Marketing Strategies


The Parties shall jointly develop and execute marketing strategies to promote their Products. The marketing strategies may include but not be limited to social media campaigns, email marketing, webinars, seminars, and digital advertising.



2.2. Shared Resources


Each Party shall contribute resources, including but not limited to personnel, intellectual property, and time, as mutually agreed upon by the Parties for the purpose of implementing the agreed-upon marketing strategies.



2.3. Responsibilities


Each Party shall be responsible for carrying out its obligations under this Agreement, including executing Marketing Campaigns, managing its resources, and reporting to the other Party any Material Adverse Effect resulting from the agreed-upon marketing strategies.



2.4. Revenue Sharing Arrangements


The Parties agree that any revenue generated from the Marketing Campaigns shall be shared in accordance with a mutually agreed-upon formula or percentage. Such revenue-sharing arrangements shall be documented in writing and agreed upon by both Parties before the commencement of any Marketing Campaign.



3. Intellectual Property Rights

3.1. Ownership


Each Party shall retain ownership of its Intellectual Property Rights that existed prior to the Effective Date. Any new Intellectual Property Rights that are created jointly by the Parties during the term of this Agreement shall be owned by the Parties in proportion to their respective contributions, as mutually agreed upon by the Parties in writing.



3.2. License Grant


Each Party hereby grants to the other Party a non-exclusive, royalty-free, and non-transferable license to use its trademarks, logos, and other promotional materials solely for the purposes of executing the Marketing Campaigns pursuant to this Agreement.



3.3. Restrictions on Use


Each Party shall comply with all applicable laws, regulations, and guidelines in its use of the other Party's Intellectual Property Rights and shall not engage in any activities that may infringe upon the other Party's Intellectual Property Rights.



4. Confidentiality

Each Party agrees to maintain in confidence any non-public information disclosed to it by the other Party in connection with this Agreement. Each Party shall take reasonable precautions to protect the confidentiality of such information and shall not disclose it to any third party, except as required by law.



5. Term and Termination

5.1. Term


This Agreement shall commence on the Effective Date and shall continue in force for a period of one (1) year, unless terminated earlier pursuant to the provisions of this Section 5.



5.2. Termination for Convenience


Either Party may terminate this Agreement for any reason upon giving the other Party thirty (30) days prior written notice. Upon the expiration of such notice period, this Agreement shall terminate, and the Parties shall have no further obligations to each other, except those that have accrued before the termination date.



5.3. Termination for Material Breach


If either Party commits a material breach of this Agreement, the non-breaching Party may give written notice of the breach to the breaching Party. If the breaching Party does not cure the breach within thirty (30) days from the date of the notice, the non-breaching Party may terminate this Agreement immediately upon written notice to the breaching Party.



6. Indemnification

Each Party shall, at its own expense, indemnify, defend, and hold harmless the other Party and its Affiliates, officers, directors, employees, agents, and representatives, from and against any and all claims, liabilities, damages, losses, costs, or expenses (including reasonable attorney's fees) arising out of or in connection with the performance of this Agreement or any breach of its representations, warranties, or obligations under this Agreement.



7. Governing Law and Dispute Resolution

7.1. Governing Law


This Agreement shall be governed by and construed in accordance with the laws of the United States.



7.2. Dispute Resolution


Any dispute arising out of or in connection with this Agreement shall be resolved by good faith negotiations between the Parties. If the Parties are unable to resolve the dispute within thirty (30) days of commencing negotiations, the dispute shall be settled by final and binding arbitration in accordance with the rules of the American Arbitration Association. The arbitration shall be conducted in English, and the place of arbitration shall be a mutually agreed-upon location in the United States. The award rendered by the arbitrators shall be final and binding upon the Parties, and judgment upon the award may be entered in any court having jurisdiction thereof.



8. Miscellaneous Provisions

8.1. Entire Agreement


This Agreement, together with any attachments, exhibits, or schedules, constitutes the entire understanding and agreement between the Parties with respect to the subject matter hereof and supersedes any and all prior or contemporaneous communications, representations, understandings, and agreements, whether written or oral, between the Parties with respect thereto.



8.2. Amendments


This Agreement may only be amended, modified, or supplemented by a written document signed by both Parties.



8.3. Waiver


No waiver of any provision of this Agreement shall be effective or binding unless in writing and signed by the Party against whom the waiver is sought to be enforced.



8.4. Counterparts


This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which shall together constitute one and the same instrument.



IN WITNESS WHEREOF, the Parties have executed this Co-Marketing Agreement as of the Effective Date.

MarketMasters Inc.
_________________________
[Authorized Signature]
[Name and Title]

TechInnovate Solutions LLC
_________________________
[Authorized Signature]
[Name and Title]

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Main Sections of a Co Marketing Agreement


In this Co Marketing Agreement, you will see the following sections:

  1. Definitions and Interpretation
  2. Collaborative Marketing Efforts
  3. Intellectual Property Rights
  4. Confidentiality
  5. Term and Termination
  6. Indemnification
  7. Governing Law and Dispute Resolution
  8. Miscellaneous Provisions


About each Section - Analysis and Summary:

  1. Definitions and Interpretation : This section explains the meaning of specific terms used throughout the agreement, such as "Affiliates," "Agreement," "Collaborative Marketing Efforts," and "Products." Think of it as a glossary to help you understand the language used in the agreement.

  2. Collaborative Marketing Efforts : This section outlines how the two companies will work together on marketing strategies, share resources, divide responsibilities, and share revenue generated from their joint marketing efforts. It's like a roadmap for how the partnership will function in terms of marketing activities.

  3. Intellectual Property Rights : This section explains how each company's intellectual property (IP) rights will be protected and shared during the partnership. It states that each company will keep ownership of its existing IP, and any new IP created jointly will be owned by both companies based on their contributions. It also grants each company a license to use the other's IP for marketing purposes.

  4. Confidentiality : This section requires both companies to keep any non-public information they learn about each other confidential. It's like a promise to keep each other's secrets safe and not share them with anyone else, except when required by law.

  5. Term and Termination : This section sets the duration of the agreement (one year) and explains how either company can end the partnership early if they choose to or if there's a breach of the agreement. It's like a prenuptial agreement for the partnership, outlining the conditions under which the partnership can be dissolved.

  6. Indemnification : This section states that each company will protect the other from any legal claims, damages, or expenses that may arise from their actions under the agreement. It's like an insurance policy, where each company agrees to cover the other's back in case something goes wrong.

  7. Governing Law and Dispute Resolution : This section specifies that the agreement will be governed by the laws of the United States and that any disputes between the companies will be resolved through negotiation or arbitration. It's like a rulebook for how any disagreements or legal issues will be handled during the partnership.

  8. Miscellaneous Provisions : This section includes various additional terms, such as stating that the agreement is the entire understanding between the companies, how the agreement can be amended, and how it can be signed in counterparts. It's like a catch-all for any remaining legal details that need to be addressed in the agreement.

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