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Event Sponsorship Activation Agreement template
Event Sponsorship Activation Agreement sample


What is Event Sponsorship Activation Agreement?

Event Sponsorship Activation Agreement An agreement activating event sponsorships, specifying sponsorship terms, activation methods, promotional efforts, and benefits.



Sample template:



Event Sponsorship Activation Agreement for TECH EXPO 2023
1. Parties

This Event Sponsorship Activation Agreement (the "Agreement") is entered into as of [Insert Date], by and between [Insert Sponsor's Name] ("Sponsor") and [Insert Organizer's Name] ("Organizer"), (hereinafter referred to individually as a "Party" and collectively as the "Parties").

2. Sponsorship Terms

2.1. Sponsorship Level

Sponsor agrees to provide sponsorship for the TECH EXPO 2023 (the "Event") at the [Insert Sponsorship Level] level, as detailed in Exhibit A attached hereto and incorporated by reference.

2.2. Sponsorship Fee

Sponsor agrees to pay a sponsorship fee in the amount of $[Insert Fee Amount] (the "Sponsorship Fee") to Organizer, to be used exclusively for the Event. The Sponsorship Fee shall be paid in full by [Insert Date].

2.3. Payment

Payment of the Sponsorship Fee shall be made by electronic funds transfer, wire transfer, check, or any other mutually agreed upon method of payment. Invoices and payment instructions will be provided by Organizer.

3. Activation Methods

3.1. In-Kind and Monetary Contributions

Sponsor's obligations under this Agreement may be fulfilled, in whole or in part, by providing monetary or in-kind contributions to Organizer, including products, services, or other resources, as further described in Exhibit A.

3.2. Activation of Sponsorship Benefits

The specific activation methods for Sponsorship-level benefits shall be mutually agreed upon by the Parties and performed by [Insert Date].

4. Promotional Efforts

4.1. Joint Marketing and Promotional Efforts

Subject to applicable law, the Parties agree to collaborate on various marketing and promotional efforts leading up to and during the Event, including but not limited to:

  1. Public announcements, press releases, and acknowledgement of Sponsor in official Event materials
  2. Sponsor's placement of logos and other branding materials in promotional materials and on Event signage
  3. Promotion of Sponsor through Event's social media channels

4.2. Approval of Promotional Materials

Each Party shall have the right to approve in writing any use of its name, logo, or other identifying marks in connection with the Event before any such use occurs. Any such approval shall not be unreasonably withheld or delayed.

5. Benefits to Sponsor

5.1. Provision of Benefits

Organizer shall provide to Sponsor the benefits outlined in Exhibit A, subject to the terms and conditions of this Agreement. Benefits shall include, but are not limited to, advertising and promotion, speaking opportunities, and product or service promotion.

5.2. Right to Terminate or Modify Sponsorship Benefits

Organizer reserves the right to terminate, modify, or suspend any benefits in its sole discretion, upon written notice to Sponsor, if Organizer determines that any such benefit is or may be in violation of applicable law, or if any element of performance by Sponsor is not in accordance with the terms and conditions of this Agreement.

6. Representations and Warranties

Each Party represents and warrants that it has the full power and authority to enter into and perform this Agreement and to grant the rights and licenses granted herein.

7. Governing Law and Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of the United States, excluding its conflicts of law principles. Any disputes arising under or in connection with this Agreement shall be subject to binding arbitration under the rules of the American Arbitration Association, before a single arbitrator in [Insert City and State].

8. Miscellaneous

This Agreement, including any exhibits hereto, constitutes the entire understanding of the Parties with respect to the subject matter hereof, and supersedes any and all prior or contemporaneous agreements, understandings, or representations, whether oral or written, concerning the subject matter hereof. This Agreement may be amended, modified, or supplemented only by a written instrument executed by both Parties. No waiver by either Party of any of the provisions hereof shall be deemed or shall constitute a waiver of any other provision hereof. Neither Party may assign or delegate its obligations or rights under this Agreement without the prior written consent of the other Party.

IN WITNESS WHEREOF

The Parties have executed this Agreement through their duly authorized representatives as of the date first above written.

[Insert Sponsor's Name]

By: _____________________________

Name: ___________________________

Title: __________________________

[Insert Organizer's Name]

By: _____________________________

Name: ___________________________

Title: __________________________

Exhibit A: Sponsorship Level and Benefits – Attached

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Main Sections of an Event Sponsorship Activation Agreement


In this Event Sponsorship Activation Agreement, you will see the following sections:

  1. Parties
  2. Sponsorship Terms
  3. Activation Methods
  4. Promotional Efforts
  5. Benefits to Sponsor
  6. Representations and Warranties
  7. Governing Law and Dispute Resolution
  8. Miscellaneous


About each Section - Analysis and Summary:

  1. Parties : This section introduces the two parties involved in the agreement: the Sponsor and the Organizer. It establishes the date of the agreement and refers to both parties collectively as "Parties."

  2. Sponsorship Terms : This section outlines the level of sponsorship, the sponsorship fee, and the method of payment. It specifies the amount to be paid by the Sponsor and the deadline for payment.

  3. Activation Methods : This section describes how the Sponsor's obligations can be fulfilled through monetary or in-kind contributions. It also states that the specific activation methods for sponsorship benefits will be mutually agreed upon by both parties.

  4. Promotional Efforts : This section details the joint marketing and promotional efforts that both parties will collaborate on leading up to and during the event. It also states that each party has the right to approve the use of its name, logo, or other identifying marks in connection with the event.

  5. Benefits to Sponsor : This section outlines the benefits the Sponsor will receive as part of the agreement, as detailed in Exhibit A. It also states that the Organizer has the right to terminate, modify, or suspend any benefits if they are found to be in violation of applicable law or not in accordance with the agreement's terms and conditions.

  6. Representations and Warranties : This section states that both parties have the full power and authority to enter into and perform the agreement and grant the rights and licenses specified within.

  7. Governing Law and Dispute Resolution : This section establishes that the agreement will be governed by the laws of the United States and that any disputes will be subject to binding arbitration under the rules of the American Arbitration Association.

  8. Miscellaneous : This section covers various miscellaneous provisions, such as the agreement being the entire understanding between the parties, the requirement for written amendments, waiver provisions, and restrictions on assignment or delegation of obligations or rights.

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