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Event Sponsorship Agreement template
Event Sponsorship Agreement sample


What is Event Sponsorship Agreement?

Event Sponsorship Agreement Defines sponsorship terms for events, including sponsorship fees, benefits, and marketing obligations.



Sample template:



Event Sponsorship Agreement

Between CityFest Events LLC and GlobalTech Innovations Inc

For TechExpo 2023


1. DEFINITIONS

1.1. Event Organizer


CityFest Events LLC, a limited liability company organized under the laws of the United States, with its principal place of business at [Address].



1.2. Sponsor


GlobalTech Innovations Inc, a corporation organized under the laws of the United States, with its principal place of business at [Address].



1.3. Event


TechExpo 2023, an exhibition and conference organized by the Event Organizer, scheduled to take place on [Date] at [Venue].



2. SPONSORSHIP

2.1. Sponsorship Grant


Sponsor hereby grants Event Organizer the right to use Sponsor's name, logo, and other identifying marks (collectively, "Sponsor Marks") in connection with the Event, subject to the terms and conditions of this Agreement. In consideration of the Sponsorship Grant, Event Organizer agrees to provide Sponsor the benefits as set forth in this Agreement and the attached Exhibit A.



2.2. Sponsorship Fee


Sponsor shall pay a Sponsorship Fee of [Sponsorship Fee Amount] to the Event Organizer. The Sponsorship Fee is due and payable within thirty (30) days of signing this Agreement. All payments shall be made in US dollars.



2.3. Non-Refundable Fee


The Sponsorship Fee is non-refundable, except as otherwise expressly provided in this Agreement.



2.4. Sponsorship Term


This Agreement shall commence upon execution by both parties and shall continue in effect until the later of (i) the conclusion of the Event or (ii) the fulfillment of all Sponsor benefits and obligations by both parties, unless terminated earlier as provided herein.



3. MARKETING AND PROMOTIONAL OBLIGATIONS

3.1. Event Organizer's Obligations


Event Organizer shall promote the Event and the Sponsor's involvement in the Event through various marketing and promotional efforts, which may include but are not limited to: (i) inclusion of Sponsor Marks in event materials, advertisements, and press releases; (ii) display of Sponsor Marks on the Event website, along with a link to Sponsor's website; (iii) promotion of Sponsor through social media and email campaigns; and (iv) recognition of Sponsor during the Event. Specific marketing and promotional benefits provided to Sponsor are detailed in Exhibit A.



3.2. Sponsor's Obligations


Sponsor shall cooperate with Event Organizer in the implementation and execution of marketing and promotional efforts, and shall provide Event Organizer with any necessary materials and information, including Sponsor Marks, in a timely manner and in the format requested by Event Organizer.



4. BRANDING RIGHTS

4.1. License Grant


Subject to the terms and conditions of this Agreement, Sponsor hereby grants to Event Organizer a limited, non-exclusive, non-transferable, royalty-free, revocable license to use Sponsor Marks in connection with the Event, solely for the purposes of promotion, performance, or execution of this Agreement and the Event.



4.2. Restrictions on Use


Event Organizer is expressly prohibited from sublicensing, selling or otherwise transferring any of the rights granted under this Agreement or using Sponsor Marks in any manner not expressly authorized by this Agreement. Event Organizer shall comply with Sponsor's reasonable guidelines regarding the use and display of Sponsor Marks.



5. TERM AND TERMINATION

5.1. Term


This Agreement shall commence upon execution by both parties and shall continue in effect until the later of (i) the conclusion of the Event or (ii) the fulfillment of all Sponsor benefits and obligations by both parties, unless terminated earlier as provided herein.



5.2. Termination for Convenience


Either party may terminate this Agreement without cause upon thirty (30) days' prior written notice to the other party.



5.3. Termination for Cause


Either party may terminate this Agreement immediately upon written notice to the other party if such other party has materially breached this Agreement, and such breach is not cured within ten (10) days of receipt of notice thereof.



5.4. Effect of Termination


Upon termination of this Agreement, all rights granted under this Agreement will terminate, and the parties shall have no further obligations to each other, except for those obligations that by their nature are intended to survive termination.



6. INDEMNIFICATION

Each party shall indemnify, defend, and hold harmless the other party, its affiliates, officers, directors, agents, and employees from any claim, liability, loss, or expense (including reasonable attorney's fees) arising out of or resulting from the indemnifying party's (i) breach of any representation, warranty, covenant, or obligation under this Agreement, (ii) infringement of any third-party intellectual property rights, or (iii) negligence or willful misconduct.



7. LIMITATION OF LIABILITY

Except for indemnification obligations under Section 6, in no event shall either party be liable to the other for any indirect, incidental, consequential, special, or punitive damages, regardless of the theory of liability.



8. ASSIGNMENT

Neither party may assign or transfer this Agreement, in whole or in part, without the prior written consent of the other party, which shall not be unreasonably withheld, conditioned, or delayed.



9. GOVERNING LAW AND DISPUTE RESOLUTION

This Agreement shall be governed by and construed in accordance with the laws of the United States, without regard to its conflict of laws principles. Any disputes arising out of or in connection with this Agreement shall be resolved through good faith negotiations between the parties, failing which the dispute shall be submitted to binding arbitration in accordance with the rules of the American Arbitration Association.



10. ENTIRE AGREEMENT

This Agreement, including any exhibits attached hereto, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous understandings, negotiations, and discussions, whether oral or written.



11. COUNTERPARTS

This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.



IN WITNESS WHEREOF

The parties hereto have executed this Agreement, effective as of the date first above written.



CityFest Events LLC


By: _________________________


Name: ________________________


Title: _______________________


Date: ________________________



GlobalTech Innovations Inc


By: _________________________


Name: ________________________


Title: _______________________


Date: ________________________



Exhibit A - Sponsor Benefits


Sponsor benefits and entitlements are specified in this Exhibit A, which is incorporated herein by reference.

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Common Sections of an Event Sponsorship Agreement


In this Event Sponsorship Agreement, you will see the following sections:

  1. Definitions
  2. Sponsorship
  3. Marketing and Promotional Obligations
  4. Branding Rights
  5. Term and Termination
  6. Indemnification
  7. Limitation of Liability
  8. Assignment
  9. Governing Law and Dispute Resolution
  10. Entire Agreement
  11. Counterparts


Analysis/Summary of each section

  1. Definitions : This section introduces the parties involved in the agreement (Event Organizer and Sponsor) and defines the event being sponsored. Think of it as a brief introduction to the main characters and setting of a story.

  2. Sponsorship : This section outlines the sponsorship grant, fee, and term. It's like the price tag and duration of a product you're buying. The sponsor provides money and permission to use their name and logo, and in return, the event organizer provides certain benefits to the sponsor.

  3. Marketing and Promotional Obligations : This part explains how both parties will promote the event and the sponsor's involvement. It's like a joint marketing plan where both sides work together to spread the word about the event and the sponsor's support.

  4. Branding Rights : This section grants the event organizer permission to use the sponsor's name, logo, and other identifying marks for the event. It's like borrowing someone's car with their permission, but only for a specific purpose and time.

  5. Term and Termination : This part sets the duration of the agreement and explains how and when it can be terminated by either party. It's like the expiration date on a contract and the conditions under which it can be ended early.

  6. Indemnification : This section states that each party will protect the other from any legal claims or losses resulting from their actions related to the agreement. It's like a safety net that helps both sides avoid getting hurt by each other's mistakes.

  7. Limitation of Liability : This part limits the amount of money either party can claim from the other for any damages caused by the agreement. It's like a cap on how much you can sue someone for if something goes wrong.

  8. Assignment : This section states that neither party can transfer the agreement to someone else without the other's permission. It's like a rule that says you can't give away your responsibilities to someone else without asking first.

  9. Governing Law and Dispute Resolution : This part explains which country's laws will apply to the agreement and how disputes will be resolved. It's like choosing the rules of a game and how to settle any disagreements that come up during play.

  10. Entire Agreement : This section states that the agreement, including any attached exhibits, is the complete understanding between the parties and replaces any previous discussions or agreements. It's like saying this contract is the final word on the matter, and nothing else counts.

  11. Counterparts : This part explains that the agreement can be signed in separate copies, each of which is considered an original. It's like signing a contract in duplicate, so both parties have a copy to keep.

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