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Joint Promotion Agreement template
Joint Promotion Agreement sample


What is Joint Promotion Agreement?

Joint Promotion Agreement A Joint Promotion Agreement formalizes collaborations for joint promotional activities, specifying promotional methods, costs, revenue-sharing, and promotional responsibilities.



Sample template:



Joint Promotion Agreement

This Joint Promotion Agreement (the "Agreement") is made and entered into as of [Effective Date] by and between ACME Corporation, a Delaware corporation having its principal place of business at [Address] ("ACME") and Homenick Inc., a Delaware corporation having its principal place of business at [Address] ("Homenick").



1. Purpose

1.1. The purpose of this Agreement is to set forth the terms and conditions under which ACME and Homenick (each a "Party" and collectively, the "Parties") shall engage in joint promotional activities to increase public awareness and to promote the growth of both companies' products and services (the "Promotional Activities").



2. Promotional Methods

2.1. The Parties agree to collaborate in utilizing the following promotional methods as part of the Promotional Activities:


(a) Joint advertising campaigns through print, digital, and broadcast media;


(b) Sponsorship of events and programs;


(c) Online marketing strategies, including social media, email campaigns, and website content;


(d) Co-branded promotional materials and merchandise;


(e) Joint public relations initiatives;


(f) Such other promotional methods as are mutually agreed to in writing by the Parties during the Term of this Agreement.



3. Costs and Revenue Sharing

3.1. Each Party shall bear its own costs and expenses in connection with the performance of this Agreement, unless otherwise mutually agreed in writing by the Parties.


3.2. Any revenues generated by the Promotional Activities shall be split equally between the Parties, unless otherwise mutually agreed in writing by the Parties.


3.3. Each Party shall be responsible for the payment of all applicable taxes on its share of the revenues.



4. Promotional Responsibilities

4.1. ACME's Responsibilities:


(a) To provide Homenick with access to and use of ACME's trademarks, logos, and copyrighted material, as necessary for the Promotional Activities, in accordance with the terms of this Agreement;


(b) To manage and execute the joint advertising campaigns;


(c) To contribute creative input and marketing expertise to the Promotional Activities;


(d) To participate in regular communication and coordination with Homenick, reporting progress, and making recommendations to optimize the Promotional Activities.



4.2. Homenick's Responsibilities:


(a) To provide ACME with access to and use of Homenick's trademarks, logos, and copyrighted material, as necessary for the Promotional Activities, in accordance with the terms of this Agreement;


(b) To manage and execute online marketing strategies;


(c) To create and produce co-branded promotional materials and merchandise;


(d) To participate in regular communication and coordination with ACME, reporting progress, and making recommendations to optimize the Promotional Activities.



5. Term and Termination

5.1. This Agreement shall commence on the Effective Date and continue for a term of one (1) year, unless earlier terminated in accordance with this Section. The Agreement may be extended for additional one-year terms upon the mutual written agreement of the Parties.


5.2. Either Party may terminate this Agreement upon thirty (30) days prior written notice to the other Party if the other Party materially breaches this Agreement and fails to cure such breach within such thirty (30) day period.



6. Governing Law and Dispute Resolution

6.1. This Agreement shall be governed by and construed in accordance with the laws of the United States of America and the State of Delaware, without regard to conflicts of law principles.


6.2. Any dispute or claim arising out of or in connection with this Agreement shall be settled by binding arbitration in accordance with the rules of the American Arbitration Association, and judgment upon the award rendered by the arbitrator may be entered in any court of competent jurisdiction.



7. Miscellaneous

7.1. This Agreement contains the entire understanding of the Parties concerning its subject matter and supersedes all prior and contemporaneous agreements, whether oral or written, between the Parties relating thereto.


7.2. Any amendments to this Agreement must be in writing and signed by both Parties.


7.3. No waiver of any term or condition of this Agreement shall be construed as a waiver of any other term or condition, nor shall any waiver of any default under this Agreement be construed as a waiver of any other default.


7.4. This Agreement may be executed in counterparts, each of which shall be deemed an original, and all of which together shall constitute one and the same instrument.



IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed by their duly authorized representatives as of the date first above written.


ACME CORPORATION


___________________________


Name: ______________________


Title: _____________________



HOMENICK INC.


___________________________


Name: ______________________


Title: _____________________

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Main Sections of a Joint Promotion Agreement


In this Joint Promotion Agreement, you will see the following sections:

  1. Purpose
  2. Promotional Methods
  3. Costs and Revenue Sharing
  4. Promotional Responsibilities
  5. Term and Termination
  6. Governing Law and Dispute Resolution
  7. Miscellaneous


About each Section - Analysis and Summary:

  1. Purpose : This section explains the main goal of the agreement, which is for ACME and Homenick to work together on promotional activities to increase public awareness and promote the growth of both companies' products and services.

  2. Promotional Methods : This section lists the various promotional methods that both parties agree to use, such as joint advertising campaigns, event sponsorships, online marketing strategies, co-branded promotional materials, and joint public relations initiatives. The parties can also agree on other promotional methods during the agreement term.

  3. Costs and Revenue Sharing : This section states that each party will bear its own costs and expenses related to the agreement, unless they agree otherwise in writing. Any revenues generated from the promotional activities will be split equally between the parties, and each party is responsible for paying taxes on their share of the revenues.

  4. Promotional Responsibilities : This section outlines the specific responsibilities of each party in the promotional activities. ACME is responsible for providing Homenick with access to its trademarks, logos, and copyrighted material, managing joint advertising campaigns, contributing creative input, and maintaining regular communication. Homenick is responsible for providing ACME with access to its trademarks, logos, and copyrighted material, managing online marketing strategies, creating co-branded promotional materials, and maintaining regular communication.

  5. Term and Termination : This section states that the agreement will last for one year from the effective date, with the possibility of extension for additional one-year terms if both parties agree in writing. Either party can terminate the agreement if the other party breaches the agreement and fails to fix the breach within 30 days of receiving written notice.

  6. Governing Law and Dispute Resolution : This section specifies that the agreement is governed by the laws of the United States and the State of Delaware. Any disputes or claims arising from the agreement will be settled through binding arbitration, following the rules of the American Arbitration Association.

  7. Miscellaneous : This section covers various general provisions, such as the agreement being the entire understanding between the parties, the requirement for amendments to be in writing and signed by both parties, the non-waiver of terms or conditions, and the ability to execute the agreement in counterparts.

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