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Marketing Agreement template
Marketing Agreement sample


What is Marketing Agreement?

Marketing Agreement Specifies marketing services and compensation, outlining marketing strategies, campaigns, and performance metrics.



Sample template:



MARKETING SERVICES AGREEMENT


This Marketing Services Agreement (the "Agreement") is made and entered into as of [Effective Date], by and between DigitalBuzz Marketing, a [State] corporation ("DigitalBuzz") and XYZ Tech Solutions, a [State] corporation ("Client") (collectively, the “Parties”).

1. SCOPE OF SERVICES

1.1. Marketing Services


For the duration of this Agreement, DigitalBuzz agrees to provide comprehensive digital marketing services to the Client, including but not limited to search engine optimization (SEO), social media management, and content marketing (hereinafter referred to as the "Services").



1.2. Campaign Duration


The campaign will run for a duration of twelve (12) months from the Effective Date of this Agreement (the "Campaign Duration").



2. RESPONSIBILITIES AND OBLIGATIONS

2.1. DigitalBuzz's Responsibilities


DigitalBuzz will design and implement digital marketing strategies to achieve the objectives of increasing brand visibility, driving organic website traffic, and generating high-quality leads for the Client. DigitalBuzz agrees to develop, manage, and execute marketing campaigns as well as regularly report and analyze key performance indicators (KPIs), such as website traffic, lead conversion rates, and social media engagement.



2.2. Client's Responsibilities


The Client shall provide DigitalBuzz with any and all information, resources, and assistance reasonably necessary for DigitalBuzz to effectively perform the Services, including, without limitation, timely access to Client's personnel, systems, and facilities, as well as periodical business and industry updates.



3. PERFORMANCE METRICS

The Parties shall mutually agree upon performance metrics and targets for the Services, which may be modified from time to time during the Campaign Duration. The Parties shall review progress towards these performance metrics on a regular basis to ensure the success of the campaign and to determine any necessary adjustments to marketing strategies or targets.



4. COMPENSATION AND PAYMENT TERMS

4.1. Compensation


For the performance of the Services, Client will pay DigitalBuzz a total fee of [Total Fee]. The Parties may mutually agree to additional fees for any requested additional services not covered by this Agreement, including but not limited to ad spending, creative digital assets, or premium software subscriptions.



4.2. Payment Terms


Client shall pay DigitalBuzz according to the following payment schedule: [Payment Schedule]



4.3. Late Payments


Any undisputed invoice not paid within thirty (30) days of receipt shall be subject to a late payment fee equal to the lesser of one and a half percent (1.5%) per month or the maximum rate allowed by applicable law, calculated from the invoice date.



5. INDEPENDENT CONTRACTOR RELATIONSHIP

It is understood and agreed that the relationship between the Parties is that of independent contractors. Nothing contained in this Agreement shall be construed to create an employment, partnership, or agency relationship between the Parties, nor shall either Party have the authority to bind the other in any manner whatsoever.



6. CONFIDENTIALITY

Both Parties agree to treat any and all information received from the other Party, whether verbally or in writing, as confidential if such information is not generally known to the public or could reasonably be considered to be proprietary or trade secret in nature. This obligation to maintain confidentiality shall survive the termination or expiration of this Agreement for a period of two (2) years.



7. WARRANTIES AND LIMITATION OF LIABILITY

7.1. Warranties


DigitalBuzz represents and warrants that it has the necessary skills, competence, and expertise to perform the Services and that its performance shall be in accordance with the satisfactory standards of professionalism and the applicable industry. However, DigitalBuzz offers no guarantees or warranties, expressed or implied, regarding the results or achievements of the marketing campaigns, including but not limited to the Client's increase in website traffic, leads, or sales.



7.2. Limitation of Liability


Except for breaches of confidentiality, in no event shall either Party be liable to the other Party for any consequential, incidental, exemplary, punitive, or special damages, including without limitation loss of profits, revenue, or business opportunities, whether in contract, tort, negligence, or otherwise, even if such Party has been advised of the possibility of such damages In any case, the aggregate liability of DigitalBuzz shall not exceed the total amount paid by the Client under this Agreement.



8. GOVERNING LAW AND DISPUTE RESOLUTION

This Agreement shall be governed by and construed in accordance with the laws of the United States and the laws of the [State], without giving effect to any conflict of law principles. Any controversy or claim arising out of or in connection with this Agreement, or the breach thereof, shall be resolved by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, and judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof.



9. TERM AND TERMINATION

9.1. Term


This Agreement shall commence on the Effective Date and continue throughout the Campaign Duration unless terminated earlier in accordance with the terms of this Agreement.



9.2. Termination for Convenience


Either Party may terminate this Agreement for convenience upon written notice to the other Party, provided that such termination shall be effective no earlier than thirty (30) days after the receipt of such written notice.



9.3. Termination for Cause


Either Party may terminate this Agreement for cause, including but not limited to a material breach of this Agreement or inability of the other Party to perform its obligations under this Agreement, upon written notice of the breaching Party, which shall have a period of thirty (30) days to remedy such breach to the satisfaction of the non-breaching Party. If the breach is not remedied within this period, the non-breaching Party may terminate this Agreement immediately by written notice to the breaching Party.



10. SURVIVAL

Sections 6, 7, and 8 of this Agreement shall survive the expiration or termination of this Agreement.



11. MISCELLANEOUS

11.1. Entire Agreement


This Agreement together with any executed attachments constitutes the entire understanding between the Parties and supersedes all prior writings, conversations, understandings, and negotiations concerning the subject matter of this Agreement.



11.2. Amendment


This Agreement may only be modified or amended in a writing signed by both Parties.



11.3. Severability


If any provision of this Agreement is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable in any respect, such provision shall be modified to the minimum extent necessary to make it conform to the requirements of law and the intent of the Parties, and all other provisions of this Agreement will nevertheless remain in full force and effect.



11.4. Force Majeure


Neither Party shall be deemed to be in default of this Agreement by reason of delay in performance or other obligations caused by any means beyond its reasonable control, including but not limited to acts of God, natural disasters, labor strikes, or war.



IN WITNESS WHEREOF, the Parties have executed this Marketing Services Agreement on the Effective Date.

_________________________ _________________________
DigitalBuzz Marketing XYZ Tech Solutions
By:________________________________ By:______________________________
Name: _____________________________ Name: __________________________
Title: _____________________________ Title: ___________________________
Date: _____________________________ Date: ___________________________

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Common Sections of a Marketing Services Agreement


In this Marketing Services Agreement, you will see the following sections:

  1. Scope of Services
  2. Responsibilities and Obligations
  3. Performance Metrics
  4. Compensation and Payment Terms
  5. Independent Contractor Relationship
  6. Confidentiality
  7. Warranties and Limitation of Liability
  8. Governing Law and Dispute Resolution
  9. Term and Termination
  10. Survival
  11. Miscellaneous


Summary of each section:

  1. Scope of Services : This section outlines the marketing services that DigitalBuzz will provide to the Client, such as SEO, social media management, and content marketing. It also specifies the duration of the marketing campaign.

  2. Responsibilities and Obligations : This section details the responsibilities of both DigitalBuzz and the Client. DigitalBuzz is responsible for designing and implementing marketing strategies, while the Client must provide necessary information and resources for DigitalBuzz to perform its services effectively.

  3. Performance Metrics : This section states that both parties will agree on performance metrics and targets for the marketing campaign. These metrics will be reviewed regularly to ensure the campaign's success and make any necessary adjustments.

  4. Compensation and Payment Terms : This section outlines the total fee the Client will pay DigitalBuzz for its services, any additional fees for extra services, and the payment schedule. It also mentions late payment fees if the Client fails to pay on time.

  5. Independent Contractor Relationship : This section clarifies that the relationship between DigitalBuzz and the Client is that of independent contractors, not employees, partners, or agents.

  6. Confidentiality : This section requires both parties to treat any non-public or proprietary information received from the other party as confidential for two years after the agreement's termination or expiration.

  7. Warranties and Limitation of Liability : This section states that DigitalBuzz has the necessary skills and expertise to perform the services but offers no guarantees regarding the results of the marketing campaigns. It also limits the liability of both parties for any damages, with DigitalBuzz's liability capped at the total amount paid by the Client.

  8. Governing Law and Dispute Resolution : This section specifies that the agreement is governed by the laws of the United States and the relevant state. Any disputes arising from the agreement will be resolved through arbitration administered by the American Arbitration Association.

  9. Term and Termination : This section outlines the agreement's duration, the conditions under which either party can terminate the agreement for convenience or cause, and the notice periods required for termination.

  10. Survival : This section states that the confidentiality, warranties, and limitation of liability, and governing law and dispute resolution sections will survive the agreement's termination or expiration.

  11. Miscellaneous : This section covers various additional provisions, such as the agreement being the entire understanding between the parties, amendment requirements, severability, and force majeure.

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