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Social Media Marketing Agreement template
Social Media Marketing Agreement sample


What is Social Media Marketing Agreement?

Social Media Marketing Agreement An agreement for social media marketing services, specifying marketing strategies, social media platforms, content creation, posting schedules, and performance metrics for marketing campaigns.



Sample template:



Social Media Marketing Agreement


1. Parties

This Social Media Marketing Agreement ("Agreement") is entered into on [Date] by and between Sunrise Wellness Retreat ("Client"), a company organized and existing under the laws of the United States, with its principal place of business at [Client's Address], and Digital Vision Marketing LLC ("Marketing Provider"), a limited liability company organized and existing under the laws of the United States, with its principal place of business at [Marketing Provider's Address] (collectively, the "Parties").



2. Objectives and Scope of Services

2.1. Marketing Objectives


The Marketing Provider shall promote the Client's holistic wellness services through various social media platforms, with a focus on increasing brand exposure, customer engagement, and sales. Specific objectives shall include, but not be limited to, the following:



  • Increase follower count on all designated platforms

  • Enhance brand image and awareness

  • Drive traffic to the Client's website and/or physical location

  • Increase bookings and conversion rates for holistic wellness services



2.2. Social Media Platforms


The marketing campaign shall be conducted throughout the following platforms:



  • Facebook

  • Instagram

  • Twitter

  • LinkedIn



3. Services to be Provided by Marketing Provider

3.1. Content Creation


The Marketing Provider shall create high-quality, engaging visual and textual content reflecting the Client's brand, targeted at the Client's specified audience. Content categories may include, but shall not be limited to, the following:



  • Educational

  • Inspirational

  • Promotional

  • Interactive/polls



3.2. Posting Schedules


The Marketing Provider shall devise a posting schedule for each of the above-mentioned platforms, ensuring a balanced distribution of content and optimal viewer exposure. The Marketing Provider shall provide the Client with a monthly schedule detailing the posting times and topics.



3.3. Performance Metrics


The Marketing Provider shall track the performance of the campaign and analyze key metrics such as reach, impressions, engagement, follower growth, and referrals to the Client's website/bookings. Performance reports shall be created and shared with the Client on a monthly basis.



4. Client's Responsibilities

The Client shall:



  • Provide any necessary information, visuals, and brand messaging to the Marketing Provider

  • Respond promptly to requests for feedback, approvals, and additional input

  • Notify the Marketing Provider of any changes to its brand, services, or target audience immediately

  • Cooperate with the Marketing Provider in all matters relating to the marketing campaign



5. Budget and Compensation

The Client shall pay the Marketing Provider a fixed fee of [Amount] per month for the Services provided under this Agreement. Additional costs, such as advertising on social media platforms, shall be agreed upon by both Parties before any such campaigns are launched or expenditures are made.



6. Confidentiality

The Parties agree to protect, hold confidential and not disclose to any third party, any proprietary or confidential information received from the other Party in connection with the execution of this Agreement, unless expressly permitted to do so by the disclosing Party or required by law.



7. Term and Termination

This Agreement shall commence on the date stated above and continue for a term of [Time Period] unless terminated earlier by written notice. Either Party may terminate this Agreement with [Notice Duration] written notice to the other Party.



8. Governing Law and Jurisdiction

This Agreement shall be governed by and construed in accordance with the laws of the United States. The Parties agree that any disputes arising from or relating to this Agreement shall be subject to the exclusive jurisdiction of the competent courts of the United States.



9. Entire Agreement

This Agreement contains the entire understanding between the Parties and supersedes all prior agreements, representations, and understandings relating to the subject matter hereof.



10. Amendment

This Agreement may be amended only by a written instrument signed by both Parties.



11. Counterparts

This Agreement may be executed in any number of counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.



12. IN WITNESS WHEREOF

the Parties hereto have executed this Agreement as of the date first above written.




_________________________ _________________________

[Client's Authorized Signatory] [Marketing Provider's Authorized Signatory]

Name: ___________________ Name: ___________________

Title: ___________________ Title: ___________________

Date: ___________________ Date: ___________________

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Main Sections of a Social Media Marketing Agreement


In this Social Media Marketing Agreement, you will see the following sections:

  1. Parties
  2. Objectives and Scope of Services
  3. Services to be Provided by Marketing Provider
  4. Client's Responsibilities
  5. Budget and Compensation
  6. Confidentiality
  7. Term and Termination
  8. Governing Law and Jurisdiction
  9. Entire Agreement
  10. Amendment
  11. Counterparts
  12. IN WITNESS WHEREOF


About each Section - Analysis and Summary:

  1. Parties : This section introduces the two parties involved in the agreement, the Client (Sunrise Wellness Retreat) and the Marketing Provider (Digital Vision Marketing LLC), and provides their respective addresses.

  2. Objectives and Scope of Services : This section outlines the marketing objectives and the social media platforms to be used for the campaign. The objectives include increasing followers, enhancing brand image, driving traffic, and increasing bookings. The platforms mentioned are Facebook, Instagram, Twitter, and LinkedIn.

  3. Services to be Provided by Marketing Provider : This section details the services the Marketing Provider will offer, such as content creation, posting schedules, and performance metrics. It also lists the types of content to be created and the requirement for monthly performance reports.

  4. Client's Responsibilities : This section lists the Client's responsibilities, such as providing necessary information, responding promptly to requests, notifying the Marketing Provider of any changes, and cooperating in all matters related to the marketing campaign.

  5. Budget and Compensation : This section states that the Client will pay the Marketing Provider a fixed monthly fee for their services. Additional costs, such as advertising, must be agreed upon by both parties before being launched or incurred.

  6. Confidentiality : This section requires both parties to protect and not disclose any confidential information received from the other party, unless permitted or required by law.

  7. Term and Termination : This section specifies the duration of the agreement and the termination process. Either party can terminate the agreement with written notice.

  8. Governing Law and Jurisdiction : This section states that the agreement is governed by the laws of the United States and any disputes will be subject to the jurisdiction of the competent courts of the United States.

  9. Entire Agreement : This section clarifies that the agreement contains the entire understanding between the parties and supersedes any prior agreements or representations.

  10. Amendment : This section states that any amendments to the agreement must be made in writing and signed by both parties.

  11. Counterparts : This section allows the agreement to be executed in multiple counterparts, each considered an original but together constituting one document.

  12. IN WITNESS WHEREOF : This section is for the signatures of the authorized representatives of both parties, along with their names, titles, and dates, to officially execute the agreement.

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