Sponsorship Activation Agreement Details the activation and execution of sponsorship agreements, specifying promotional activities, reporting, and sponsorship benefits.
1.1. Sponsorship Commitment
The Sponsor agrees to provide sponsorship (the "Sponsorship") for the Organization's [EVENT/PROGRAM] (the "Event") as set forth in Exhibit A attached to this Agreement. The Sponsorship shall include the benefits described in Exhibit B and shall be subject to the terms and conditions of this Agreement. The Organization agrees to use the Sponsorship solely for the Event, its promotion, and related activities in accordance with this Agreement.
2.1. Activation Activities
In consideration of the Sponsorship, the Organization agrees to execute the promotional activities (the "Activation Activities") described in Exhibit C attached to this Agreement. Such Activation Activities may include, but are not limited to, the placement of the Sponsor's logo and name on promotional materials, advertisements, banners, social media posts, website, and press releases related to the Event, as well as any other promotional activities agreed upon in writing by both parties.
2.2. Execution of Activation Activities
The Organization shall ensure all Activation Activities are executed professionally, timely, and in accordance with the terms of this Agreement. The Organization shall seek and obtain the Sponsor's approval for any use of the Sponsor's logo, name, or other intellectual property in the Activation Activities. All approvals required under this section shall not be unreasonably withheld or delayed.
3.1. Progress Reports
The Organization shall submit to the Sponsor written reports outlining the completion of Activation Activities and their effectiveness, along with any agreed-upon measurement reports or data ("Progress Reports"). Progress Reports shall be submitted every [DURATION, e.g., month, quarter] throughout the term of this Agreement and within [NUMBER] days following the conclusion of the Event. Progress Reports must include a detailed summary of each completed Activation Activity, any supporting data or measurement documents, photographs, and/or any other agreed-upon documentation.
3.2. Final Report
Within [NUMBER] days following the conclusion of the Event, the Organization shall submit to the Sponsor a comprehensive final report summarizing the activation of the Sponsorship, including the overall outcomes, accomplishments, and effectiveness of the Activation Activities, and any other information agreed upon between both parties ("Final Report").
As specified in Exhibit B, Sponsor shall receive various Sponsorship benefits ("Sponsorship Benefits") during the term of this Agreement. Such Sponsorship Benefits may include, but are not limited to, rights to advertising, promotional materials, events, and activities, as well as recognition, logo placement, and acknowledgments, as detailed in Exhibit B. The Organization shall provide Sponsor with the Sponsorship Benefits in a manner consistent with the terms of this Agreement and any applicable laws and regulations.
5.1. Term
This Agreement shall commence upon the Effective Date and shall continue in full force and effect until one (1) year after the conclusion of the Event, unless earlier terminated in accordance with the provisions of this Agreement.
5.2. Termination for Cause
Either party may terminate this Agreement immediately upon written notice if the other party is in material breach of any term or condition of this Agreement and fails to cure such breach within 30 days after receiving written notice from the non-breaching party specifying the nature of the breach.
5.3. Effect of Termination
Upon termination of this Agreement, all rights, obligations, and licenses granted hereunder shall immediately cease, except for any provisions which by their nature should survive termination, including but not limited to Sections 6 (Confidentiality) and 7 (Indemnification).
Both parties agree to treat as confidential all non-public information and materials shared or developed pursuant to this Agreement, including but not limited to, information about sponsorship fees, financial details, business plans, promotion and marketing plans, customer lists, or trade secrets. The receiving party shall not disclose any such confidential information to any third party without the other party's prior written consent, unless required to do so by law or regulation.
Each party (the "Indemnifying Party") agrees to indemnify, defend, and hold harmless the other party, its affiliates, and their respective officers, directors, employees, and agents (the "Indemnified Party") from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorney's fees) arising out of or in connection with any breach by the Indemnifying Party of any representation, warranty, covenant, or obligation under this Agreement, or any third-party claim arising from the Indemnifying Party's negligence, willful misconduct, or infringement of third-party rights. The Indemnified Party shall promptly notify the Indemnifying Party of any such claim, and the Indemnifying Party shall have the sole and exclusive right to control the defense and settlement of such claim, provided the Indemnified Party reasonably cooperates with the same.
8.1. Governing Law
This Agreement shall be governed by and construed in accordance with the laws of the United States and the [STATE], without regard to any choice-of-law provisions that would require the application of the laws of another jurisdiction.
8.2. Force Majeure
Neither party shall be held liable for any failure to perform any obligation under this Agreement as a result of acts of God, war, strikes, riots, terrorism, governmental orders or regulations, or any other cause reasonably beyond its control.
8.3. Entire Agreement
This Agreement, together with Exhibits A, B, and C attached hereto, constitutes the entire agreement and understanding of the parties with respect to its subject matter and supersedes all prior oral and written agreements, understandings, and representations between them relating thereto.
8.4. Amendments
Any amendments or modifications to this Agreement shall be in writing and signed by both parties.
8.5. Severability
If any provision of this Agreement is determined to be invalid or unenforceable under any applicable statute or rule of law, it shall be deemed omitted to the extent that it is invalid or unenforceable, and the remainder of the Agreement shall remain in full force and effect.
8.6. Waiver
Any waiver of any provision of this Agreement shall be in writing signed by the party granting such waiver and shall not be construed as a waiver of any subsequent breach.
8.7. Counterparts
This Agreement may be executed in counterparts, each of which shall be deemed an original, and all of which shall together constitute one and the same instrument.
8.8. Notices
All notices, requests, and other communications under this Agreement shall be in writing and either personally delivered, sent by overnight courier, or sent by email with confirmed receipt, to the addresses provided by each party.
In this Sponsorship Activation Agreement, you will see the following sections:
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