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Sponsorship Activation Agreement template
Sponsorship Activation Agreement sample


What is Sponsorship Activation Agreement?

Sponsorship Activation Agreement Details the activation and execution of sponsorship agreements, specifying promotional activities, reporting, and sponsorship benefits.



Sample template:



SPONSORSHIP ACTIVATION AGREEMENT


This Sponsorship Activation Agreement (the "Agreement") is entered into as of [DATE] (the "Effective Date"), by and between Summit Marketing Solutions LLC, a limited liability company duly organized under the laws of [STATE] and having an address at [ADDRESS] ("Sponsor"), and Harmony Youth Sports Association, a [non-profit/corporation/association] duly organized under the laws of [STATE] and having an address at [ADDRESS] ("Organization").

1. SPONSORSHIP

1.1. Sponsorship Commitment


The Sponsor agrees to provide sponsorship (the "Sponsorship") for the Organization's [EVENT/PROGRAM] (the "Event") as set forth in Exhibit A attached to this Agreement. The Sponsorship shall include the benefits described in Exhibit B and shall be subject to the terms and conditions of this Agreement. The Organization agrees to use the Sponsorship solely for the Event, its promotion, and related activities in accordance with this Agreement.



2. PROMOTIONAL ACTIVITIES

2.1. Activation Activities


In consideration of the Sponsorship, the Organization agrees to execute the promotional activities (the "Activation Activities") described in Exhibit C attached to this Agreement. Such Activation Activities may include, but are not limited to, the placement of the Sponsor's logo and name on promotional materials, advertisements, banners, social media posts, website, and press releases related to the Event, as well as any other promotional activities agreed upon in writing by both parties.



2.2. Execution of Activation Activities


The Organization shall ensure all Activation Activities are executed professionally, timely, and in accordance with the terms of this Agreement. The Organization shall seek and obtain the Sponsor's approval for any use of the Sponsor's logo, name, or other intellectual property in the Activation Activities. All approvals required under this section shall not be unreasonably withheld or delayed.



3. REPORTING REQUIREMENTS

3.1. Progress Reports


The Organization shall submit to the Sponsor written reports outlining the completion of Activation Activities and their effectiveness, along with any agreed-upon measurement reports or data ("Progress Reports"). Progress Reports shall be submitted every [DURATION, e.g., month, quarter] throughout the term of this Agreement and within [NUMBER] days following the conclusion of the Event. Progress Reports must include a detailed summary of each completed Activation Activity, any supporting data or measurement documents, photographs, and/or any other agreed-upon documentation.



3.2. Final Report


Within [NUMBER] days following the conclusion of the Event, the Organization shall submit to the Sponsor a comprehensive final report summarizing the activation of the Sponsorship, including the overall outcomes, accomplishments, and effectiveness of the Activation Activities, and any other information agreed upon between both parties ("Final Report").



4. SPONSORSHIP BENEFITS

As specified in Exhibit B, Sponsor shall receive various Sponsorship benefits ("Sponsorship Benefits") during the term of this Agreement. Such Sponsorship Benefits may include, but are not limited to, rights to advertising, promotional materials, events, and activities, as well as recognition, logo placement, and acknowledgments, as detailed in Exhibit B. The Organization shall provide Sponsor with the Sponsorship Benefits in a manner consistent with the terms of this Agreement and any applicable laws and regulations.



5. TERM AND TERMINATION

5.1. Term


This Agreement shall commence upon the Effective Date and shall continue in full force and effect until one (1) year after the conclusion of the Event, unless earlier terminated in accordance with the provisions of this Agreement.



5.2. Termination for Cause


Either party may terminate this Agreement immediately upon written notice if the other party is in material breach of any term or condition of this Agreement and fails to cure such breach within 30 days after receiving written notice from the non-breaching party specifying the nature of the breach.



5.3. Effect of Termination


Upon termination of this Agreement, all rights, obligations, and licenses granted hereunder shall immediately cease, except for any provisions which by their nature should survive termination, including but not limited to Sections 6 (Confidentiality) and 7 (Indemnification).



6. CONFIDENTIALITY

Both parties agree to treat as confidential all non-public information and materials shared or developed pursuant to this Agreement, including but not limited to, information about sponsorship fees, financial details, business plans, promotion and marketing plans, customer lists, or trade secrets. The receiving party shall not disclose any such confidential information to any third party without the other party's prior written consent, unless required to do so by law or regulation.



7. INDEMNIFICATION

Each party (the "Indemnifying Party") agrees to indemnify, defend, and hold harmless the other party, its affiliates, and their respective officers, directors, employees, and agents (the "Indemnified Party") from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorney's fees) arising out of or in connection with any breach by the Indemnifying Party of any representation, warranty, covenant, or obligation under this Agreement, or any third-party claim arising from the Indemnifying Party's negligence, willful misconduct, or infringement of third-party rights. The Indemnified Party shall promptly notify the Indemnifying Party of any such claim, and the Indemnifying Party shall have the sole and exclusive right to control the defense and settlement of such claim, provided the Indemnified Party reasonably cooperates with the same.



8. MISCELLANEOUS

8.1. Governing Law


This Agreement shall be governed by and construed in accordance with the laws of the United States and the [STATE], without regard to any choice-of-law provisions that would require the application of the laws of another jurisdiction.



8.2. Force Majeure


Neither party shall be held liable for any failure to perform any obligation under this Agreement as a result of acts of God, war, strikes, riots, terrorism, governmental orders or regulations, or any other cause reasonably beyond its control.



8.3. Entire Agreement


This Agreement, together with Exhibits A, B, and C attached hereto, constitutes the entire agreement and understanding of the parties with respect to its subject matter and supersedes all prior oral and written agreements, understandings, and representations between them relating thereto.



8.4. Amendments


Any amendments or modifications to this Agreement shall be in writing and signed by both parties.



8.5. Severability


If any provision of this Agreement is determined to be invalid or unenforceable under any applicable statute or rule of law, it shall be deemed omitted to the extent that it is invalid or unenforceable, and the remainder of the Agreement shall remain in full force and effect.



8.6. Waiver


Any waiver of any provision of this Agreement shall be in writing signed by the party granting such waiver and shall not be construed as a waiver of any subsequent breach.



8.7. Counterparts


This Agreement may be executed in counterparts, each of which shall be deemed an original, and all of which shall together constitute one and the same instrument.



8.8. Notices


All notices, requests, and other communications under this Agreement shall be in writing and either personally delivered, sent by overnight courier, or sent by email with confirmed receipt, to the addresses provided by each party.



IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date.

Summit Marketing Solutions LLC Harmony Youth Sports Association
By: ___________________________ By: ___________________________
Name: _________________________ Name: _________________________
Title: _________________________ Title: _________________________
Date: _________________________ Date: _________________________

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Common Sections of a Sponsorship Activation Agreement


In this Sponsorship Activation Agreement, you will see the following sections:

  1. Sponsorship
  2. Promotional Activities
  3. Reporting Requirements
  4. Sponsorship Benefits
  5. Term and Termination
  6. Confidentiality
  7. Indemnification
  8. Miscellaneous


Summary of each section:

  1. Sponsorship : This section outlines the sponsor's commitment to provide financial support for the organization's event or program. It also states that the organization will use the sponsorship solely for the event and its promotion.

  2. Promotional Activities : This section describes the promotional activities the organization will carry out in exchange for the sponsorship. It includes details on how the sponsor's logo and name will be used in promotional materials and the approval process for using the sponsor's intellectual property.

  3. Reporting Requirements : This section explains the organization's obligation to provide progress reports and a final report to the sponsor. These reports will detail the completion and effectiveness of the promotional activities, as well as any agreed-upon measurements or data.

  4. Sponsorship Benefits : This section lists the benefits the sponsor will receive during the agreement, such as advertising rights, promotional materials, and logo placement. The organization is responsible for providing these benefits in accordance with the agreement and any applicable laws.

  5. Term and Termination : This section specifies the duration of the agreement and the conditions under which either party can terminate the agreement. It also outlines the consequences of termination, such as the cessation of rights, obligations, and licenses.

  6. Confidentiality : This section requires both parties to keep non-public information and materials confidential. It prohibits the disclosure of confidential information to third parties without prior written consent, unless required by law or regulation.

  7. Indemnification : This section states that each party will indemnify, defend, and hold the other party harmless from any claims, liabilities, damages, losses, costs, and expenses arising from breaches of the agreement or third-party claims related to negligence, misconduct, or infringement of rights.

  8. Miscellaneous : This section covers various additional terms, such as governing law, force majeure, amendments, severability, waiver, counterparts, and notices. It provides details on how the agreement will be governed, how unforeseen events will be handled, and how changes to the agreement can be made.

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